Why FX’s Bizarre New Clown Comedy ‘Baskets’ Is Obsessed With Costco and Arby’s

Eschewing the 'fake brand' in favor of authenticity

FX's quirky comedy Baskets, starring Zach Galifianakis, is one of the season's strangest new series—it's the kind of show you'll either love or never want to watch again. The comedy, about a Paris-trained clown (Galifianakis) who's stuck working at a rodeo in Bakersfield, Calif., also features two unusual brand spotlights for Costco and Arby's, both of which are interwoven into the fabric of the series.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.