Why Desus and Mero's Unique Podcast Ads Aren't Changing Anytime Soon

'It has to feel seamless,' which means no deals with Nair

One might not associate Desus (Daniel Baker) and The Kid Mero (Joel Martinez), who cover Adweek’s Creative 100 issue this week, with “brand-safe” environments. Desus and Mero are known for their straight-talking takes on everything from baseball to pop culture, their late-night show on Showtime is full of curse words and their podcast seems like a conversation you would overhear on the subway.

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