Where Apple TV+ and Disney+ Are Likely to Outperform One Another

Each holds inherent advertising advantages

Autumn has provided ongoing buzz around content streaming, and a pair of developments in the next two weeks will help define OTT advertising for the foreseeable future. The availability of Apple TV+, the gadget maker’s first foray into original content will be buzzy. And Disney+, the media giant’s streaming service that premieres on Nov. 12, will certainly keep OTT in the news.

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