What TelevisaUnivision’s New Global Spanish-Language Streamer Means for Marketers

The new SVOD/AVOD hybrid, ViX, will be a 'huge priority' in the upfront

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

When TelevisaUnivision, formerly Univision, first forayed into the streaming space last year with the debut of PrendeTV and the acquisition of Vix, the Spanish-language media company knew that was just the start.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in