What Peacock's Record-Breaking NFL Streaming Ratings Don't Tell You

The streaming-only Wild Card game delivered big numbers, but this isn't a simple Love Story

Is Peacock doing its touchdown dance too soon?

Over the weekend, NBCUniversal’s streamer delivered the most-streamed live event in U.S. history, with its exclusive NFL Wild Card matchup between the Kansas City Chiefs and the Miami Dolphins averaging 23 million viewers. Immediately, the accolades poured in, with headlines championing Peacock’s success, but experts say those audience numbers don’t tell the whole story.

“It was also the least watched playoff game of the weekend,” Ross Benes, Insider Intelligence analyst, said.

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