TV Upfronts

WarnerMedia, Fox Also Set Virtual Return to Upfronts Week

Companies joins Disney, ViacomCBS and Discovery in scheduling May virtual presentation

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More than half of the major presenters in May’s annual upfronts week for marketers will now be returning to their usual positions on the schedule in 2021.

WarnerMedia said today it will host its upfront on the morning of Wednesday, May 19. The presentation will be “a virtual event to showcase its entire portfolio of offerings to advertiser,” a WarnerMedia ad sales spokesperson told Adweek.

Update: Late Friday morning, Fox Corp. said that it will host its virtual upfront event on Monday, May 17, at 4 p.m.



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