WarnerMedia’s New Streaming-Centric Mantra After Restructuring: Be Consumer-First

Commercial businesses head Tony Goncalves says August overhaul has allowed for nimbleness

“There’s no question consumers are guiding us as to what we need to do as a company, and what we need to do as an industry,” Goncalves said. Adweek

There’s a business adage that Tony Goncalves, head of WarnerMedia’s commercial unit, keeps going back to as the television industry faces a seismic shift from linear to streaming. Industry needs and consumer needs aren’t always aligned—but consumers tend to win.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.