There’s a business adage that Tony Goncalves, head of WarnerMedia’s commercial unit, keeps going back to as the television industry faces a seismic shift from linear to streaming. Industry needs and consumer needs aren’t always aligned—but consumers tend to win.
“There’s no question consumers are guiding us as to what we need to do as a company, and what we need to do as an industry,” Goncalves told Adweek TV editor Jason Lynch during Adweek’s virtual Convergent TV Summit, which began Tuesday afternoon.
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