TV Upfronts

Warner Bros. Discovery's 'Nearly Completed' Upfront Has Volume Up, Subscribers Down

The company lost 1.8 million subs globally

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For Warner Bros. Discovery, volume is up, but subscribers … not so much.

During an earnings call today, Warner Bros. Discovery’s CEO David Zaslav revealed the company is “nearly completed” with its upfront talks, with volume up and pricing levels “consistent” with the previous year. In 2022, the company earned low- to mid-teen CPM (cost per thousand viewers reached) increases and nearly $6 billion in upfront commitments in its first year as a combined company.

Gunnar Wiedenfels, the company’s CFO, also announced that, in addition to linear volume being up, “DTC volume is up more than 50% in the marketplace in which CPMs were positioned to drive scale for us as much as for the broader market.”

Regarding this year’s upfront, Zaslav called it a “very good result in a tough market.”



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