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Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point of contact to access all its inventory.
The move comes a year after the company set its initial post-merger leadership team, which previously prioritized company assets rather than agencies.
“Over the past year, we have been listening to our clients and partners and have seen firsthand what is delivering real value for them and great performance for us,” ad sales chief Jon Steinlauf said in a statement.
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