TV Upfronts

Warner Bros. Discovery Restructures Ad Sales Team Ahead of Upfront Close

The agency-centric strategy puts the portfolio under a single point of client contact

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point of contact to access all its inventory.

The move comes a year after the company set its initial post-merger leadership team, which previously prioritized company assets rather than agencies.

“Over the past year, we have been listening to our clients and partners and have seen firsthand what is delivering real value for them and great performance for us,” ad sales chief Jon Steinlauf said in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in