Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you’re watching linear TV too.
In its Q3 earnings call today, the company revealed a 12% decline in advertising, and CFO Gunnar Wiedenfels isn’t optimistic about the near future of the TV advertising market.
“The state of the overall linear ad market during the second half of this year has been disappointing,” Wiedenfels said.
Previously, industry insiders had been predicting a second-half recovery in TV ad sales, but Wiedenfels added, “the timing of an ad recovery is currently difficult for any of us to predict with any conviction.”
The ongoing SAG-AFTRA strike is also causing issues for next year.