Walmart is officially even more connected to connected TV.
Today, the retail giant closed its $2.3 billion deal for TV manufacturer Vizio, which was first announced in February. In a press release, Walmart noted that the purchase of Vizio and its SmartCast Operating System, which has more than 18 million active accounts, will enable the company to create more opportunities to help advertisers connect with consumers and further accelerate growth at Walmart Connect, the company’s retail media business in the U.S.
The deal has a particularly important impact on the ad industry, and here are three things marketers should know:
1.
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