ViacomCBS Prepares ‘Efficient and Entertaining’ 2-Day Upfront Stand-In

'We are much better as a combined company,' says Jo Ann Ross

jo ann ross
Jo Ann Ross virtually returned to Carnegie Hall in a recent video about the company's alternate upfront plans. ViacomCBS

Jo Ann Ross had been looking forward to making a splash at the first upfront for the combined ViacomCBS—but thanks to Covid-19, the ad sales chief will be doing that in a much different way than she had planned.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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