ViacomCBS Bulks Up CBS All Access Ahead of 2021 Rebrand

'House of brands' begins to take shape with UI facelift, 3,500 additional episodes from its portfolio

Ahead of a planned platform rebrand early next year, ViacomCBS’ streaming service CBS All Access is getting a major upgrade.

Today, the service will get an injection of 3,500 episodes from ViacomCBS brands like BET, Comedy Central, MTV and Nickelodeon, expanding the streamers’ total library to more than 20,000 episodes and movies.

The content injection, which ViacomCBS CEO Bob Bakish has previously detailed to investors, also comes with a facelift to the service’s user interface, featuring the increasingly common side navigation panel replacing a top-of-screen navigation bar, improved personalization and search functions and standalone hubs for ViacomCBS’s television brands.

The updates commence the beginning of a lengthy overhaul planned for the service, which aims to turn CBS All Access into the kind of all-purpose streamer that rival media companies like NBCUniversal, WarnerMedia and Disney—not to mention Netflix—are all attempting



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