USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans

Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans, and provide deeper ad integrations for the shows' partners while the series are running. This year, the company has not one but four major automotive sponsors (Ford, Toyota, Lincoln and Lexus) buying tie-in digital integrations, and Capital One on a fifth.