Programming & Performance

US Advertising Sales Projected to Hit $278 Billion in 2021 As Recovery Accelerates

Mid-term elections should help push next year’s haul past $300 billion, according to Magna

us-ad-sales-billions-recovery-2021 — U.S. advertising spending jumped 32% in the year’s first half, to $130 billion.Adweek; Getty Images

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While the delta variant has disrupted plans for a return to normalcy this fall, it hasn’t hampered advertising’s bounce back. U.S. ad sales are now projected to increase 23% this year, to $278 billion, according to Magna’s latest quarterly forecast.

Already, advertising spending has jumped 32% in the year’s first half, to hit $130 billion. And Magna anticipates that U.S. spend will grow an additional 12% in 2022, hitting $300 billion for the first time ever, thanks to the mid-term elections and a return to normal business conditions across all categories.

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