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While the delta variant has disrupted plans for a return to normalcy this fall, it hasn’t hampered advertising’s bounce back. U.S. ad sales are now projected to increase 23% this year, to $278 billion, according to Magna’s latest quarterly forecast.
Already, advertising spending has jumped 32% in the year’s first half, to hit $130 billion. And Magna anticipates that U.S. spend will grow an additional 12% in 2022, hitting $300 billion for the first time ever, thanks to the mid-term elections and a return to normal business conditions across all categories.
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