US Advertising Sales Projected to Hit $278 Billion in 2021 As Recovery Accelerates

Mid-term elections should help push next year’s haul past $300 billion, according to Magna

While the delta variant has disrupted plans for a return to normalcy this fall, it hasn’t hampered advertising’s bounce back. U.S. ad sales are now projected to increase 23% this year, to $278 billion, according to Magna’s latest quarterly forecast.