Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends.
I spoke with some of our Advisory Board members about this year’s upfronts and what they thought some of the challenges might be this year. Largely, it appears that the challenges this year are going to be around measurement, effectiveness and whether TV is a dead medium.
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