Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
NBC Universal is being upfront about its 2023 plans.
Top line
In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation.
Between the lines
With the news, NBCU confirms it will remain in the kickoff slot for upfront week and officially gets the upfront announcements rolling.
It’s a relatively early announcement for the company, which had waited until January to reveal its last upfront week appearance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in