The Upfront: Record $80 Mil. Univision-Zubi Deal Sets Stage for Solid Hispanic TV Market

The Hispanic TV upfront was much more active for top-rated Spanish-language network Univision than No. 2 Telemundo last week, with Univision completing a record-setting, $80 million cross-platform deal with Hispanic media agency Zubi Advertising. The net also expected to finalize deals with two mainstream agencies by early this week.