Univision Rebrands Its UniMás Network With Focus on Live Programming

'We're making a commitment to investing in this network like never before'

Univision Communications is best known for its Univision broadcast network. However, the rebranding of the company’s UniMás network was the most significant news to come out of the network’s upfront press briefing, held this morning in New York.

“We’re making a commitment to investing in this network like never before,” said Univision CMO and entertainment president Jessica Rodriguez.

Rodriguez was joined on stage at the Langham Hotel by Univision CEO Vince Sadusky, who took over for longtime UCI chief Randy Falco nearly

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