Univision was supposed to hold its usual upfront event Tuesday—that is, until the entire upfronts week was canceled due to Covid-19. But the company still held what it called a virtual “business update” this afternoon for advertisers, in what ad sales chief Steve Mandala said was an effort to provide a “sense of normalcy” during the pandemic.
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TV Upfronts
Univision Explains Importance of Targeting Latinx Audiences During the Pandemic
Investing in the population is 'money well spent,' company tells marketers
