TV Upfronts

Univision Explains Importance of Targeting Latinx Audiences During the Pandemic

Investing in the population is 'money well spent,' company tells marketers

Univision was supposed to hold its usual upfront event Tuesday—that is, until the entire upfronts week was canceled due to Covid-19. But the company still held what it called a virtual “business update” this afternoon for advertisers, in what ad sales chief Steve Mandala said was an effort to provide a “sense of normalcy” during the pandemic.

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