Univision Explains Importance of Targeting Latinx Audiences During the Pandemic
Investing in the population is 'money well spent,' company tells marketers
Univision held a livestream during its regular upfront time slot to provide a "sense of normalcy" during Covid-19.
Univision
Key insight:
Univision was supposed to hold its usual upfront event Tuesday—that is, until the entire upfronts week was canceled due to Covid-19. But the company still held what it called a virtual “business update” this afternoon for advertisers, in what ad sales chief Steve Mandala said was an effort to provide a “sense of normalcy” during the pandemic.
