TV Upfronts

Univision Emphasizes Its ‘Essential’ Hispanic Audience in Virtual Upfront

Company touts pandemic-proof slate, deep connection to viewers

Univision's virtual upfront included an appearance by Univision Noticias co-anchors Ilia Calderon and Jorge Ramos. Univision

By A.J. Katz

June 16, 2020

With the Covid-19 pandemic throwing a wrench into the television industry’s upfront plans, Univision rescheduled its presentation to the ad community for this afternoon, going the virtual “at-home” route so many broadcasters have in 2020.

A.J. Katz
@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.
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