TV Upfronts

Univision Emphasizes Its 'Essential' Hispanic Audience in Virtual Upfront

Company touts pandemic-proof slate, deep connection to viewers

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With the Covid-19 pandemic throwing a wrench into the television industry’s upfront plans, Univision rescheduled its presentation to the ad community for this afternoon, going the virtual “at-home” route so many broadcasters have in 2020.

The most-watched network on Spanish-language TV for 28 straight seasons, and No. 5 in all of U.S. TV, followed up its May 2020 business update—during which the network endeavored to convey a “sense of normalcy” to its advertiser and agency partners during the pandemic—with the unveiling of its 2020-21 programming lineup consisting of sports, news and entertainment content serving its diverse and growing Hispanic audience.




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