Univision Deportes Poised to Kick In

New Spanish-language sports net pumps up soccer coverage, draws looks from advertisers prior to April launch

As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers and securing the first of the all-important carriage deals. And while the marketplace appears to be getting mighty crowded, analysts say Hispanic-targeted sports and entertainment programming represents one of the few great remaining growth prospects in the TV space.

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