It’s time once again for the world of advertising, marketing, tech, and publishers to be upfront.
Yes, there’s no escape: The 2025 TV upfront season is upon us—or at least upfront announcements are.
Though we’re still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early announcers, Disney told ADWEEK last year that it’s returning to Tuesday of upfront week, and Amazon noted that it’s changing venues and its presentation day. Meanwhile, AMC Networks said it will have a tech breakfast on Feb. 4 in addition to its annual upfront presentation in April.
Feel free to bookmark this page and stay tuned. ADWEEK will update our NewFronts and upfronts calendar throughout the year. And for those wanting even more upfront coverage, you can check out what buyers thought of last year’s upfront here.
This calendar will be continuously updated throughout the season with the latest schedule announcements.
| Company | Date | Time | Location |
| A+E Networks | Wednesday, March 5 | TBD | Virtual |
| AMC Networks | Wednesday, April 9 | Evening | Spring Studios |
| Scripps | Wednesday, April 9 | Evening | Barclays Center |
| Hallmark Media | Thursday, April 10 | Evening | Blue Hill at Stone Barns |
| Monday, May 5 | 11:30 a.m. | TBD NYC | |
| Vizio | Monday, May 5 | 2 p.m. | TBD NYC |
| LG Ad Solutions | Monday, May 5 | 4:30 p.m. | TBD NYC |
| Monday, May 5 | 7 p.m. | TBD NYC | |
| T-Mobile | Tuesday, May 6 | 9 a.m. | TBD NYC |
| Samsung Ads | Tuesday, May 6 | 11:30 a.m. | IAC Building |
| Tubi | Tuesday, May 6 | 2 p.m. | Center 415 |
| TikTok | Tuesday, May 6 | 4:30 p.m. | TBD NYC |
| Yahoo | Tuesday, May 6 | 7 p.m. | TBD NYC |
| IAB Mainstage | Wednesday, May 7 | 8 a.m. | Convene 225 Liberty |
| Snap | Wednesday, May 7 | 7 p.m. | TBD NYC |
| NYT | Thursday, May 8 | 9 a.m. | TBD NYC |
| Condé Nast | Thursday, May 8 | 11:30 a.m. | TBD NYC |
| Meta | Thursday, May 8 | 2 p.m. | TBD NYC |
| YouTube | Thursday, May 8 | 4:30 p.m. | Lincoln Center |
| NBCUniversal | Monday, May 12 | 10:30 a.m. | Radio City Music Hall |
| Fox | Monday, May 12 | 4 p.m. | Hammerstein Ballroom at Manhattan Center |
| Amazon | Monday, May 12 | 6:30 p.m. | The Beacon Theatre |
| TelevisaUnivision* | Tuesday, May 13 | 11:30 a.m. | Hall des Lumières |
| LTK Creator Upfront | Tuesday, May 13 | 12 p.m. | TBD in NYC |
| Disney | Tuesday, May 13 | 4 p.m. | North Javits Center |
| Telemundo | Tuesday, May 13 | Evening | TBD |
| WBD | Wednesday, May 14 | 10 a.m. | The Theater at Madison Square Garden |
| Netflix | Wednesday, May 14 | 2 p.m. | Perelman Performing Arts Center |
| YouTube | Wednesday, May 14 | 5:30 p.m. | Lincoln Center |
*More information forthcoming.
