The NHL experience is about to get even more unreal. And the league hopes that means in a good way.
Today, the National Hockey League announced it has teamed up with Adobe as an Official Creative, Marketing, and AI Partner. With the deal, Adobe will provide AI technology that the league can use to personalize fan experiences and create more engagement across its global footprint.
The partnership is also looking to put more power in the hands of the fans, allowing them to use their own creativity with Adobe’s tools.
With the partnership, the league and all 32 teams will have access to Adobe CX Enterprise solutions, which the company says combines “marketing, creativity and AI tools to drive impactful customer experiences.”
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