TV Land Cements Its Gen X Rebranding With a New Logo

Farewell, 'Hot in Cleveland' audience

TV Land has been giving its channel a Generation X-themed overhaul, and now it's done the same with its logo, which debuted on the network today.

Its first new logo in four years is meant to represent what the new TV Land is all about: "quality, cleverness and truth," according to the network. More accurately, the network is no longer catering to the older audiences that watched its multicam sitcoms like Hot in Cleveland, Retired at 35 and Kirstie.

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