Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
Three years ago, The CW signed a lucrative deal with Netflix in which full seasons of its shows moved to the streaming service just eight days after their respective season finales aired on the linear network.
Since then, The CW has been able to take advantage of what network president Mark Pedowitz has called “the Netflix bump:” Each summer, Netflix users discovered new shows like Riverdale and, more recently, All American, which in turn boosted their profiles and ratings going into the following season.
However,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in