The CW’s New Shows Will Miss Out on ‘Netflix Bump’ Under Strategy Shift

‘It’s going to alter the way we market and communicate’

menu of the cw's shows
Now that its deal with Netflix has lapsed, The CW will get in-season streaming rights to the entire current seasons of all its new shows. The CW

Three years ago, The CW signed a lucrative deal with Netflix in which full seasons of its shows moved to the streaming service just eight days after their respective season finales aired on the linear network.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.