How TV and Streaming Networks Hope to Benefit From the Pokemon Go Frenzy

Hulu sees 10% daily jump in Pokemon viewing

As Pokemon Go mania sweeps the country—with everyone from film studios to small-business owners scrambling to cash in on the frenzy—the cable networks and streaming services with rights to Pokemon series and movies have found themselves with an unexpected summer bonanza.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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