TV Ad Sales Execs Worry the Biggest Covid-19 Revenue Losses Are Still to Come

‘Next year could be tougher than this year’

Covid-19 will result in as much as $12 billion in lost ad revenue during the first half of 2020. Getty Images

With May’s arrival, Americans are entering their third calendar month under quarantine. But with some states lifting shelter-in-place orders, and others starting the process of determining how they may reopen, it is tempting to hope that the worst of the Covid-19 pandemic may finally be behind us.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.