Tubi’s Record Quarter, NFL Help Propel Fox Ad Revenue to $2.4 Billion

The free streaming service exceeded 3.6 billion hours streamed in 2021

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Fox’s free ad-supported streaming service Tubi proved once again to be a bright spot for the company, with the service clocking its best quarter and month ever.

In the company’s quarterly earnings this morning, Fox reported that Tubi achieved 54 of its top 100 revenue days, 55 of its top 100 viewer days and 50 of its top 100 view time (TVT) days, the company’s preferred metric, during that quarter.

Tubi exceeded 3.6 billion hours streamed in 2021, a 40% increase year-over-year in TVT, and December was the platform’s best performing month.

“While some companies are focused on multi-billion dollar content investments in search of streaming subscription growth, Tubi continues its unrelenting focus on advertising video on demand with a strategic and measured investment approach,” Fox Corp.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in