Tri-Agency Buying Arm Created by SMG

NEW YORK Starcom MediaVest Group, the Publicis-owned media-agency network, is realigning its approach to the advertising marketplace with the creation of a new entity called the SMG Exchange (SMGX). The exchange, a new ad-buying unit that will serve clients at all three SMG media shops, will be managed by John Muszynski, who has been elevated to the newly created post of chief investment officer for SMG and who is tasked with building the new operation from scratch.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in