Toyota Will Be NBC’s Exclusive Partner for 6-Second Winter Olympics Ads

2 spots in primetime Games coverage will begin airing Saturday

While NBC opted against airing six-second ads in the Super Bowl, the network will be rolling them out for the first time during the Winter Olympics, beginning Saturday night. And NBC Sports has partnered with Toyota, which will be the exclusive brand airing six-second spots during NBC’s Olympics coverage.

Beginning on Saturday, NBC will air a pair of six-second spots from Toyota during 12 nights of its primetime Olympics coverage. The brand will additionally contribute two six-second ads during eight nights of NBC’s Prime Plus Olympics telecast, which will air after the local news, until 2 a.m.

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