To Celebrate Seinfeld’s 30th Anniversary, Sony Enlists Drake’s, Junior Mints and the Mets

The campaign focuses on the sitcom's iconic brands and moments

Sony created a Seinfeld pop-up to celebrate the show's 30th anniversary. Netflix announced Monday that it won the rights to the show for 2021. Sony

When it comes to celebrating momentous anniversaries, 25 is often considered a much bigger deal than 30, but the TV series Seinfeld has never been one to follow the rule book.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.