Convergent TV

Time Warner’s Media Lab Knows What You Like to Watch

Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Headshot of Sam Thielman
By Sam Thielman

February 4, 2013

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and another 20 to a room specially outfitted for the occasion. The perks? Pizza, comfortable couches, and friends who like football.

Headshot of Sam Thielman

Sam Thielman

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