Time Warner’s Media Lab Knows What You Like to Watch
Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention
Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and another 20 to a room specially outfitted for the occasion. The perks? Pizza, comfortable couches, and friends who like football.
