Convergent TV

To Thrive in the Era of Peak TV, HBO Is Turning Subscribers Into ‘Addicts’

From Vinyl to Sesame Street, network keeps viewers hooked

By Jason Lynch

February 11, 2016

Are you hooked on HBO? The network sure hopes so.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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