TV Upfronts

The Super Bowl Gave Fox a Boost. Now The X-Files and a New Marvel Series Must Maintain Momentum

The network will shake up 5 nights of programming this fall

Fox's first-ever Marvel series, The Gifted, will air Mondays at 9 p.m. this fall.Ryan Green/Fox
Headshot of Jason Lynch
By Jason Lynch

May 15, 2017

Fox climbed to second place in the 18-49 demo this season, largely on the backs of the Super Bowl and an epic seven-game World Series. And it hopes a shot of new supernatural-themed programming next season will help keep it there.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
TV Upfronts

Here’s What Ad Buyers Really Thought About Upfronts Week 2019icon-image

By Jason Lynch

TV Upfronts

Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’icon-image

By Jason Lynch

Convergent TV

The 10 Most Memorable Moments From This Year’s Upfront Weekicon-image

By Jason Lynch

Convergent TV

IFC Heads Into Upfronts by Renewing Brockmire for 2 More Seasonsicon-image

By Jason Lynch

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

The Art of Shopper Recognition

By Acxiom

$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization

By Assaf Baciu

Reimagine the Ad Experience

By Amazon Ads

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision