The Race to Build the Perfect Streaming Service

As old and new OTT contenders battle for subscribers, 'There's no SVOD rulebook'—especially during a pandemic

Original and library content is key to a streaming service's success, but these platforms are "so much more than just a URL and some content," says Hulu's Craig Erwich. Photo illustration: Dianna McDougall; Sources: Getty Images, Apple TV+, Amazon Prime, Disney+, Hulu, HBO Max, Netflix, CBS All Access

Many businesses have been left reeling by the novel coronavirus, but there’s never been a better time to be in the streaming space.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.