The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games

Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen

April 16, 2020

It’s now been more than a month since almost all live sports were canceled, starting with the NBA, as a result of the novel coronavirus. The move left networks scrambling to deal with the upheaval of billions in TV ad revenue.

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.