The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games

Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen

People watch Lakers basketball on a TV.
LeBron James and other professional athletes are sidelined, but audiences are still getting their sports fix on TV. Getty Images

It’s now been more than a month since almost all live sports were canceled, starting with the NBA, as a result of the novel coronavirus. The move left networks scrambling to deal with the upheaval of billions in TV ad revenue.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.