The Australian Open Generated 8 Million VOD Views Thanks to This New Tool

For the Australian Open in January, Australia’s Channel 7 had the exclusive rights to broadcast all tennis matches down under. But their coverage went far beyond the TV, as 33 livestreams from 16 tennis courts garnered 3 million live views, according to Tennis Australia. But with a new tool from Brightcove, the network added 8 million VOD clip views.