That’s a $6 Billion Upfront Wrap for All of NBCUniversal

Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25 billion the network logged last year for the same dayparts and due in large part to high commitments keyed to the Super Bowl, as well as a strong prime-time slate.

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