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NEW YORK The Tennis Channel is planning a great U.S. Open run-not at this year’s tournament, which starts today, but next year’s, for which the network boasts broadcast rights and a few new advertisers.
The channel will share the 2009 broadcast with ESPN and CBS, taking over from USA Networks. Armed with new research about its upper-income viewers (their median household income starts at $82,754), it has signed up advertisers like US Bank, GlaxoSmithKline, Johnson & Johnson and luxury goods seller Longines, said svp of ad sales Gary Herman.
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