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Like most upfronts week presenters, Telemundo’s typical Monday evening celebration has been postponed due to Covid-19. Instead, the company created a video for media players and planners, previewing next season’s lineup and updating them on the company’s efforts during the pandemic, ahead of this year’s upfront talks.
“While the pandemic came unexpectedly and has presented many challenges, Latinos are extremely resilient, continuing to be an influential demographic shaping the future of the American economy,” said Mónica Gil, CMO and evp, NBCUniversal Telemundo Enterprises, in a statement.