Telemundo Touts Multiplatform Gains, Pandemic Pivots as Upfront Event Is Postponed

Company notes the growing power of the Hispanic consumer

Like most upfronts week presenters, Telemundo’s typical Monday evening celebration has been postponed due to Covid-19. Instead, the company created a video for media players and planners, previewing next season’s lineup and updating them on the company’s efforts during the pandemic, ahead of this year’s upfront talks.