Telemundo Touts Multiplatform Gains, Pandemic Pivots as Upfront Event Is Postponed

Company notes the growing power of the Hispanic consumer

The logo for Concierto en Casa next to a photo of Mónica Gil
Telemundo CMO and evp Mónica Gil briefed marketers on the new content created as a result of the pandemic. Telemundo

Like most upfronts week presenters, Telemundo’s typical Monday evening celebration has been postponed due to Covid-19. Instead, the company created a video for media players and planners, previewing next season’s lineup and updating them on the company’s efforts during the pandemic, ahead of this year’s upfront talks.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.