Telemundo Says Marketers Should Focus Half Their Spanish Language TV Spend On Its Programming

Network shares its bold upfront strategy ahead of NBCUniversal's Monday presentation

NBCUniversal Telemundo Enterprises chairman Cesar Conde is looking for a bigger slice of the upfront pie. Getty Images

Hispanics yield $1.7 trillion of buying power, and represent nearly one of every five people living in the United States. They are young, bilingual, digitally fluent, and according to a PricewaterhouseCoopers study, they stream 10% more programs than the rest of the U.S.

@ajkatztv A.J. Katz is the senior editor of Adweek's TVNewser.