Telemundo Says Marketers Should Focus Half Their Spanish Language TV Spend On Its Programming

Network shares its bold upfront strategy ahead of NBCUniversal's Monday presentation

Hispanics yield $1.7 trillion of buying power, and represent nearly one of every five people living in the United States. They are young, bilingual, digitally fluent, and according to a PricewaterhouseCoopers study, they stream 10% more programs than the rest of the U.S.