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NBC Universal’s Telemundo Communications Group announced Tuesday (Aug. 12) the launch of a multi-market, multiplatform sales approach called Conexion. The initiative is designed to provide advertisers with integrated campaigns across the 16 owned-and-operated Telemundo stations and their Web sites, in addition to mobile and digital out-of-home platforms, and consumer events and promotions.
Telemundo kicked off Conexion in Los Angeles with an upfront-style presentation by Enrique Perez, senior vp of Telemundo Station Sales and his sales team.