Telemundo Inks Its Last Upfront Deal of the Season

Spanish-language broadcaster gets CPM boosts, volume

Welcome to the Hispanic TV mirror universe: Telemundo completed its upfront sales for the 2012-13 season last Tuesday, according to evp of ad sales and integrated marketing Dan Lovinger, and categories flat or down in the general market—such as consumer packaged goods and movies—are up at the Spanish-language broadcaster.

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