Syfy's Transmedia Gamble Defiance Gets Off on the Right Foot

200,000 pre-orders for game

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Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date average for Smash on Syfy’s sibling network NBC.

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