SundanceTV Extends Jaguar’s British Villains Campaign

Brit-heavy drama Rectify shows custom spot for the car-maker

One of the most popular creative executions in the automotive category this year has a new edition made by cable network SundanceTV for the second season of Rectify: Jaguar's "British Villains" series of commercials now appears with a Sundance tag on multiple platforms during the show. It's fairly unusual for a high-profile campaign to end up with network branding, but the network makes sense: Sundance's high-profile shows over the last few years have included several British co-productions (and, of course, the network's head, Sarah Barnett, hails from England.

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