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With rising advertiser concerns over messages placed on controversial YouTube videos, Studio71 will offer direct media buys through a programmatic guaranteed solution.
The multichannel network is home to more than 600 creators including Lilly Singh, Rhett & Link, and Logan Paul. Thanks to its stable of creators, Studio71 aims to help advertisers sidestep issues of offensive content.
The process will enable ad buyers to consolidate YouTube-reserved media through DoubleClick Bid Manager, while guaranteeing non-skippable inventory on Studio71’s top curated channels.
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