Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%.
With rising advertiser concerns over messages placed on controversial YouTube videos, Studio71 will offer direct media buys through a programmatic guaranteed solution.
The multichannel network is home to more than 600 creators including Lilly Singh, Rhett & Link, and Logan Paul. Thanks to its stable of creators, Studio71 aims to help advertisers sidestep issues of offensive content.
The process will enable ad buyers to consolidate YouTube-reserved media through DoubleClick Bid Manager, while guaranteeing non-skippable inventory on Studio71’s top curated channels.