Streaming Subscriptions Are Up—But So Is Churn

Nearly one-quarter of U.S. consumers added a new video service during the pandemic

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It’s well documented that the ongoing Covid-19 pandemic led to record-breaking streaming viewership as U.S. consumers spent more time watching programming at home under widespread lockdowns. The ongoing pandemic has also intensified adoption of streaming video subscriptions, according to new data from Deloitte. But it may also be intensifying churn rates for streamers as consumers examine their discretionary spending.

In May, 80% U.S. consumers subscribed to at least one paid streaming video service, Deloitte reported in the 14th edition of its Digital Media Trends report, released today.



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