Starz Adds New CMO to Domestic Leadership Team

Jimmy Hilburn will oversee marketing, media, publicity and creative

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.

Starz is bolstering its domestic team with a new chief marketing officer.

Top line

On Thursday, Starz announced several executive promotions and hires, including Jimmy Hilburn joining as CMO. Hilburn will report to Alison Hoffman, president of domestic networks.

Between the lines

In addition, Susan Ievoli joins Starz as svp of publicity, events and awards, reporting to Hilburn. The company also promoted Robin Chacko to evp, DTC, reporting to Hoffman.

“We’re thrilled to welcome Jimmy and Susan to the Starz team and elevate Robin’s oversight in a key area of the business,” Hoffman said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in